10 Year Goals

Ten years ago, my friend and fellow MAPS Coach, Craig Zuber, wrote a letter to himself about what he imagined his life would look like in the future. He recently found that letter again and it had a profound impact not only on him but on the many people he was brave enough to share it with.

For many business owners and mega-agents, the question “Where will you be in 10 years?” generally involves fancy economic models showing how many sales they project to make, organizational charts, and ancillary businesses they plan to start up. Those things are important. The answers to this question should really take a broader view, casting a vision of your life as a whole, from home to business to spirituality and everything in between.

Where will you be in 10 years?

Ask yourself this question: Where will I be in 10 years? Write your own response and focus on the quality of your life, not just the process of it. How old will you be? How old will others around you be and what stages of their life will they be experiencing? Get really clear about what you want the next decade of your life to look like.

Below we’ve provided some steps and resources to make this exercise the most impactful:

Read the Letters

Read Craig Zuber’s and my own letter if you need some inspiration and/or examples.

Download the Questions

Download our list of prompting questions to help get you started. Don’t feel like every one of these questions needs to be addressed, and feel free to add your own.

Write Your own

Write your own 10 Year Goals letter. Remember that life is always a work in progress, so don’t feel that this has to be a masterpiece, it’s most important to get your thoughts and wishes down on paper.


Read your 10 Year Goal with someone. Why read it out loud? The power of the spoken word is tremendous. Watch this video from Navy Seal and ultra-runner Chadd Wright to illustrate its power.

Whether or not I coach you, work with you, or whether I even know you or not, I’d love to see your letter or hear how this exercise has impacted you.